Tuesday, 25 September 2012

Fashion Of Sunglasses

Feel-Good Sunglasses

  • Friday, 31 August 2012

Miranda Kerr 
Like Anna Wintour, I'm rarely photographed without my sunnies. Come rain or shine (ok mainly rain this summer), I'm in my Ray-Bans, Burberrys or Cutler and Grosses. Sunglasses are big business at the moment. It's kind of like the so-called lipstick index; when money's tight, people buy smaller treats and these days we wear our sunglasses all year round to get our money's worth. Well, that's what I tell myself when I find my cursor hovering over Ray-Ban's natty folding aviators.

Another reason we love sunglasses? They just make us look better; more glamorous, more mysterious. But this summer there's a feelgood factor too, with sunglasses designers giving back to society and the planet. TOMS (which started as a footwear company) has launched TOMS Eyewear, promising to give sight to someone who needs it in Nepal, Cambodia or Tibet for each pair of TOMS sunnies sold. You can buy them at Toms.co.uk or Selfridges.

Meanwhile, Gucci has upped its commitment to environmental do-gooding with recyclable sunglasses packaging and wooden sunglasses. Oh but not just any wooden sunglasses. These ones are made of Liquid Wood, a material made of woodfibre (from sustainably managed forests) and natural wax. Even the hinges are made from recycled metal. Admirable, no? And not to be outdone, Stella McCartney has made all her sunglasses eco-friendly - suddenly Miranda Kerr's foulard printed sunnies are even more appealing.


Stella McCartney

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